So since our inception way back in 1987 what’s changed in this trade?
Well the short answer pretty much reflects life in general I guess and that is a massive. massive amount, with the rise of the internet bringing weather to the masses on a truly global scale. Back in the 80′s we needed to print our own weather charts and the only satellite dish we possessed was used to beam us satellite pictures, not hundreds of TV channels from here, there and everywhere.
Most of the forecasts we produced we’re typed, printed out and then faxed to recipients, many of whom were local radio stations, farmers, growers, construction firms and retailers, who had very few options to choose from when it came to accessing weather forecast information.
Also very big back in the day were telephone forecasts, in fact we pretty much pioneered the private sector weather lines, which saw us produce a 3 minute written forecast for 10 separate regions of the UK 3 times per day. These forecasts where then recorded by professional readers, giving the public access to information that was at most 8 hours old.
Despite the recorded lines proving very successful we never sat on our laurels and approximately 15 years ago we took things to the next level, by introducing Live Line – which as it’s name implies, allowed callers to actually talk directly to a forecaster, rather than simply listening to a pre pre-recorded script. By this stage of the early noughties things had moved on, the internet was providing us much more in the way of real time information such as rainfall radar, as well as increasing access to different computer forecast models from around the globe.
Since that time change has accelerated even more, in fact the job today is pretty much unrecognisable from the one only a decade or so ago, but I’m pleased to say in amongst all the upheaval one thing has stood the test of time quite superbly… and that is Live Line. The truth is despite to plethora of weather information currently available out there to every man and his dog, there is clearly something deeply comforting to many about picking up the phone, dialling the number and talking to a forecaster…it’s the pipe and slippers of our operation.
Perhaps it’s the fact callers are able to literally ask for a forecast for their own back garden, or maybe finding comfort in discovering the scare mongering gibberish spouted by elements of the gutter press is just that – to be honest I really don’t know what it is and I really don’t care. What I do know is Live Line is more popular now than it was a decade ago, indeed it’s popularity still continues to increase year or year, so for once this deeply innovative firm is adopting the mantra of ‘if it ain’t broke, don’t fix it…..and this now late teenager is about as far from broken as it’s possible to be.
Give Live Line a try, our forecasters would love to hear from you.