Weatherplus Incentive Marketing

USE THE WEATHER AS A TRULY INSPIRATIONAL, INVENTIVE & IMAGINATIVE TOOL TO INCREASE YOUR SALES!

“Contrary to popular belief, there is a pot of gold at the end of every rainbow. The trick is to find it!” Senior Risk Meteorologist Jim N R Dale 2008.

British Weather Services have teamed up with WeatherBrokers.com to produce WeatherPlus Incentive Marketing and WeatherPlus Security, new and revolutionary schemes in protection from weather risks for businesses of all shapes and sizes – linked to actual weather events.

WeatherPlus Incentive Marketing is a ground-breaking and stunning way of maximising sales of any product or service by utilising elements of the weather to entice and excite customers.

• Like insurance, pay a premium to reduce weather risk based on a selected weather event to suit your marketing/financial requirements.
• Offer your customers an incentive of your choice and if the chosen weather risk occurs, payment is made to you for you to reward your customers.
• Unlike insurance, there are NO underwriting or loss requirements. Even if the weather risk doesn’t occur, the incentive alone should lead to substantially increased sales – not to mention some great PR!
• Designed to protect from weather risks for ALL businesses in ALL sectors with international, national, regional or local scope.

Examples of what could be...
A garage forecourt in Luton offered customers buying cabriolet cars, a FREE car if the temperature in Luton exceeded 100 deg F in the summer. It didn’t but despite difficult economic conditions and poor summer weather, their sales of cabriolet cars rose by 220% on the previous day.

A jewellers in Dundee offered customers FREE purchases up to the value of £200 if it snowed in the city on Christmas Day. It didn’t but the company saw a 450% rise in turnover.

A holiday firm in Manchester offered customers purchasing Spanish holidays with them, £100 spending money if the local temperature on a certain day exceeded that of Malaga on the Costa Del Sol. 2 months later 653 customers walked away with £100 each!

To ensure you get the appropriate scheme in place to reduce weather risks, simply drop us an email at weatherplus@britishweatherservices.co.uk or telephone +44 (0)1494 715115/ (0)7860 912216.

WEATHERPLUS INCENTIVE MARKETING CAN DELIVER YOU A WIN IF THE WEATHER EVENT OCCURS....AND A WIN IF IT DOESN’T!